SHOPBOP X NY GIANTS

Shopbop and MKG team created an exclusive activation at MetLife Stadium in the Family Classroom, featuring an interactive Game-Day dressing experience with embroidery customization on six ready-to-wear items. Guests enjoyed a photo opportunity upon entry and a curated gifting area showcasing NY Giants Collection merchandise, along with Beauty Bar giveaways. Developed concept art, detailed drawings, and renders for key event sections, including the entry moment, customization bar, beauty bar, and product display area, ensuring alignment with the brand's strong color palette and identity.